Golden State Dermatology is a collective of over 20 dermatology offices throughout California. In preparation for the launch of a new web presence, retained Michelelle Bea to give their current branding a refresh.
Worked closely with the marketing team to update their brand with a new more modern logo. Created several variations and colorways for use on all media channels, refined and simplified the color palette, and designed a presentation and documentation to introduce the new logo and branding to the organization.
Provide support to Golden State Dermatology on an ongoing basis to design graphic elements for monthly advertisements, promotions, and events. Ensure continuity of design across all platforms – from in-office print flyers and video displays to Instagram stories and social media posts to patient marketing communications. Also provide graphic design for special events, tradeshows, office documents, forms, and a wide variety of customized materials.
Project Elements
- branding
- logo design
- social media
- instagram stories
- print collateral
- special projects
- app icon/asset development
”I started working with Michelle during my time as marketing manager at Bay Alarm, and she made a lasting impression on me with her quality of work and collaborative style. So, when it came time to look for a graphic designer in my current role, I knew just who to call!
Andrea Nott Miles, OLYMarketing Manager at Golden State Dermatology
Michelle is a very skilled designer, and her top-notch project management, communication, and thoughtful ideas and suggestions for how each item fits into the big picture make her a great partner. I'm so glad to be working with her again in this new industry!